Obsession is a term in vogue these days. Look around and you will find this rampant disorder being conjuncted to as good as everything. Eye-catching amongst the many is THE BIG BRAND OBSESSION!
Tote up the number of brands that we are environed by and you will realise their ubiquitous influence. And the gospel truth that we are all taken over by them is irrefutable! In fact, our civilization is metamorphosed to such an orbit that the very essence of brands has transposed from luxury to necessity.
No doubt, the invincible quality served by brands, fused with singularity and longevity, remains the underlying reason for people to splurge. But the more apparent cause of people giving into the sheer opulence of brands is the social status allied with them. Mass westernization, celebrity culture, media hype, peer pressure and augmenting fashion interest attribute further to this swanky obsession. Nothing can match the stature of a phone with a bitten apple on its back or a bag with the letters LV printed all over it!
There is absolutely nothing wrong in being a part of this goofy trend for the right reasons. The point of perplexity lies wherein people deprive themselves of intrinsic needs for the sake of being pleased with these excesses. Nevertheless, the prowess of brands has magnified enough to be impinged by such cognized facts. So all we can do is admire the example of efficacy set by these symbols of sophistication in carving their niche and enticing the cult of followers!
-Anam Sohail
